10/22/2026
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
Sponsored by Industry Partner – OneApp
Presenter: Paula Stefan, Regional Director, OneApp
A denial isn't a neutral outcome, it's a business decision with a measurable cost. Today's renter pool includes more gig workers, credit rebuilders, and relocators than standard screening was designed to evaluate. That means a growing share of your denials are likely ‘false negatives’: qualified renters turned away by an outdated benchmark.
Through vacancy cost modeling and demographic research, session attendees will build a framework for auditing their own denial data and strategies to recover qualified residents that standard screening leaves behind.
By the end of this session, participants will be able to:
- Quantify the true cost of a denial at their property
- Categorize denial reasons and distinguish risk
- Apply practices that protect property goals and keep recoverable applicants in your pipeline
Paula Stefan is a Regional Director at OneApp, where she works with multifamily owners and operators across the Northeast and Mid-Atlantic to increase access to housing while helping communities improve occupancy and mitigate risk. With more than 20 years in the multifamily industry, Paula has built her career around developing strong industry relationships, solving operational challenges, and helping partners adapt to an evolving rental market. She is passionate about creating practical solutions that benefit both property operators and the people searching for a place to call home. Paula is also actively involved in the multifamily association community and is known for bringing a relationship-first, mission-driven approach to everything she does.